Co-Branding: The Science of Alliance

by Tom Blackett, Robert W Boad, Interbrand

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The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0333760891

ISBN13:9780333760895

Release Date:September 1999

Publisher:Palgrave MacMillan

Length:150 Pages

Weight:0.85 lbs.

Dimensions:0.4" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Economics Marketing Marketing & Sales Sales & Selling

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Co-Branding: The Science of Alliance

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