Coming Soon: Film Trailers and the Selling of Hollywood Technology
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The audience's first exposure to a new movie is often in the form of a "coming attraction" trailer, and short previews are also a vanguard for emerging technology and visual techniques. This book demonstrates how the trailer has educated audiences in new film technologies such as synchronized sound, widescreen and 3-D, tracing the trailer's status as a trailblazer on to new media screens and outlets such as television, the Internet, and the iPod. The impact and use of new technologies and the evolution of trailers beyond the big screen is followed into the digital era.
Format:Paperback
Language:English
ISBN:0786444320
ISBN13:9780786444328
Release Date:July 2009
Publisher:McFarland & Company
Length:228 Pages
Weight:0.75 lbs.
Dimensions:0.5" x 6.4" x 9.1"
Age Range:18 years and up
Grade Range:Postsecondary and higher
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