The Commercial Appropriation of Personality
(Part of the Cambridge Intellectual Property and Information Law Series)
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Book Overview
Commercial exploitation of attributes of an individual's personality (name, voice and likeness) is characteristic of modern advertising and marketing. This volume provides a framework for analyzing the disparate aspects of the commercial appropriation of personality and traces its discrete patterns in the major common law systems. It considers whether a coherent justification for a remedy may be identified from a range of competing theories.
Format:Paperback
Language:English
ISBN:0521052521
ISBN13:9780521052528
Release Date:February 2008
Publisher:Cambridge University Press
Length:404 Pages
Weight:1.30 lbs.
Dimensions:0.9" x 6.0" x 9.0"
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