Communication Research: Asking Questions, Finding Answers
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Book Overview
"Communication Research: Asking Questions, Finding Answers" covers basic research issues and both quantitative and qualitative approaches to communication research. The text helps students become... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0073406767
ISBN13:9780073406763
Release Date:March 2010
Publisher:McGraw-Hill Education
Length:432 Pages
Weight:1.89 lbs.
Dimensions:9.4" x 0.9" x 7.5"
Customer Reviews
1 rating
Solid undergraduate text
Published by Thriftbooks.com User , 19 years ago
This new edition is a solid undergraduate text that covers both quantitative and qualitative research methodologies. It strength is in its accessibility, clarity, and structure, as it won't overwhelm the beginning Communication student. Each chapter has objectives and a summary and there are separate chapters outlining wrtiting the research document for both quantitative and qualitative research. Has good examples and sidebars. Suitable for a thesis or introduction to research methods class. Graduate studnets might find it overly simplistic, although it may be a useful refresher for them as well.
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