Communication Theories: Origins, Methods and Uses in the Mass Media
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Book Overview
This volume provides undergraduate students with an introduction to mass communication. Communication Theories examines the historical origins of mass communication theory and discusses communication... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0801333350
ISBN13:9780801333354
Release Date:January 2000
Publisher:Pearson
Length:432 Pages
Weight:1.45 lbs.
Dimensions:0.8" x 7.5" x 9.2"
Customer Reviews
1 rating
One of the best and most comprehensive books for communication theory
Published by Thriftbooks.com User , 16 years ago
It provides a thoughtful review of communication theories (both critical and effects tradition) starting with Shannon and Weaver to Internet studies. The book also provides a chapter in communication methods, media conglomerates, and regulations. Too much better and less biased than Media and Society of Crouteau and MediaMaking from Grossberg.
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