Competing with the Retail Giants: How to Survive in the New Retail Landscape
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Book Overview
Written by an economist who has been tracking the impact of superstores on small businesses for five years. Stone has conducted more than 200 seminars on his research for community groups and trade associations in 46 states during the last three years. In this superlative guide, he offers practical advice on how small retailers can survive and thrive in the age of giant discount stores. Provides strategies for small businesses to compete effectively by improving four major areas-merchandising, marketing, customer service and customer relations.
Format:Paperback
Language:English
ISBN:0471054429
ISBN13:9780471054429
Release Date:February 1995
Publisher:Wiley
Length:272 Pages
Weight:0.85 lbs.
Dimensions:0.7" x 6.0" x 9.0"
Customer Reviews
1 rating
Retailers can do the good stuff the big guys forget.
Published by Thriftbooks.com User , 26 years ago
Kenneth Stone has the seal of approval, he "walks the talk". While not actually having been in retail (big black mark) he has been sufficiently close and "walked in their shoes" to have a credible list of suggestions and yes, big guy beater ideas.
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