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Business & Investing Books > Marketing & Sales Books
Hardcover Competitive Branding: Winning in the Market Place with Value-Added Brands Book
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ISBN: 0471984574

ISBN13: 9780471984573

Competitive Branding: Winning in the Market Place with Value-Added Brands

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Format: Hardcover

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Book Overview

Anbieter haben es immer schwerer, neue Marken und damit eine überzeugende Identität nachhaltig am Markt zu etablieren. Der Autor, ein erfahrener Consultant im internationalen Geschäft, zeigt dem Leser, wie er seine Marktanteile ausweitet und Wettbewerbsvorteile gewinnen kann: Die Formel hei t Aufwertung des Markennamens. Theorien sowie Hilfmittel und Techniken werden an zahlreichen Fallstudien erläutert. (8/98)

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Business Business & Finance Business & Investing Economics Management & Leadership Marketing Marketing & Sales Sales Sales & Selling

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