Competitive Intelligence: A Guide to Your Organization's Survival
Competitive intelligence and analysis are essential elements of any business marketing and business strategy in today's competitive marketplace. In order to understand the business environment and... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0749433124
ISBN13:9780749433123
Release Date:November 2000
Publisher:Kogan Page
Length:263 Pages
Weight:1.05 lbs.
Dimensions:0.7" x 6.0" x 9.2"
Customer Reviews
1 rating
CI for Beginners
Published by Thriftbooks.com User , 24 years ago
Being a newcomer in this field, I found the book is very well strucutred that makes easy to digest the concepts of CI. It gives a new perspective especially in information work for professionals(e.g. librarian,info officer). Eventhough it may seemed similar to the functions of gathering of data/info, organizing and disseminating, the part which describes analysis-turning information into intelligence is something new and refreshing. It can be applicable to the existing library environment.
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