Now nearing its sixtieth printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity--like...
Electrifying in its simplicity -- like all great breakthroughs -- Porter's analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies...
Now nearing its sixtieth printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity--like all great breakthroughs--Porter's...
Éste es un libro pionero en acercar el pensamiento económico a los líderes de empresa y proporcionar a la estrategia de negocios una fundamentación firme en la teoría económica. En esta obra, Porter analiza cinco factores para evaluar las características de un sector industrial...