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Hardcover Competitor Intelligence: Turning Analysis Into Success Book
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ISBN: 0471984078

ISBN13: 9780471984078

Competitor Intelligence: Turning Analysis Into Success

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Format: Hardcover

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Book Overview

So erhalten Sie die richtigen Informationen und nutzen sie intelligent und zielsicher, um Ihre Konkurrenten aus dem Feld zu schlagen Dieses Buch ist anders: Nicht die Theorie steht im Vordergrund, sondern die Praxis. Der pragmatische Ansatz bietet praxisbezogene Erkl rungen zu Anwendung der Analysemethoden und Umsetzung der Ergebnisse in Wettbewerbsstrategien. Mit zahlreichen Fallstudien. (11/98)

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Business Business & Investing Economics

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