Complete 21st Century Travel Marketing Handbook, the (Trade)
For courses in Hospitality Sales and Marketing. This exciting, interesting book has been well-written by industry leaders speaking out in their own words on their visions for the future. Their... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0131133144
ISBN13:9780131133143
Release Date:January 1814
Publisher:Prentice Hall
Length:356 Pages
Weight:1.93 lbs.
Dimensions:1.3" x 6.0" x 9.0"
Customer Reviews
1 rating
doctor cruise
Published by Thriftbooks.com User , 19 years ago
This outstanding book should be read by anyone who is interested in travel,tourism and hospitality marketing.The nine sections of the book contain 64 articles written by a leader of some aspect of the industry(e.g. Cruise Line CEO's).Insight is provided on the marketing utizied by the various components in the industry as well as future trends. The book is easy reading and provdes interesting, needed and important information. This book is a must read both for practitioners and members of the academic community..
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