The Complete Direct Mail List Handbook: Everything You Need to Know about Lists and How to Use Them for Greater Profit
Well-known direct mail authority provides tricks-of-the-trade in list development. These helpful tips provide a thorough analysis of every criterion which differentiates one list from another, or one... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0131592785
ISBN13:9780131592780
Release Date:January 1988
Publisher:Prentice Hall
Length:744 Pages
Weight:2.85 lbs.
Dimensions:1.6" x 7.5" x 9.6"
Related Subjects
Business Business & Investing Economics Management & Leadership Marketing MultilevelCustomer Reviews
1 rating
The secret sauce in using lists for profit
Published by Thriftbooks.com User , 17 years ago
Ed Burnett does a great job in giving a very practical education on list usage. He illustrates many fundamentals but also shows some tricks used by the old masters at Sears catalog, Lands End and other premier catalogers. An example of this is how to use the last digit of the zip code in order to create a random sample that does not introduce bias into your mailing. This is a short cut that can be very useful when your mail plans have changed and you need to reduce your mail quantity at the last minute, without biasing the distribution. This is a great reference book to have on your book shelf and can be applied to online lists and newsletters as effectively as it ever has been in traditional snail mail.
Copyright © 2025 Thriftbooks.com
Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
