The Complete Idiot's Guide to Marketing Online
Author Bill Eager shows you how to use valuable data to serve your firm AND your customer. He shares secrets for using e-mail, newsgroups and forums to get your message. Learn how to discover the latest demographics of the online world, and how to effectively tie real world marketing into your online efforts. You receive: no-nonsense discussion of the steps to create, place and measure the success of your online marketing, simple explanation of the terminology of Internet marketing, valuable tips for effectively using ads, e-mail, newsgroups, surveys and promotions to get results, and case studies of successful Internet marketing campaigns.
Format:Paperback
Language:English
ISBN:078972037X
ISBN13:9780789720375
Release Date:August 1999
Publisher:Que
Length:297 Pages
Weight:1.10 lbs.
Dimensions:0.8" x 7.4" x 9.1"
Customer Reviews
2 ratings
I love this book
Published by Thriftbooks.com User , 16 years ago
I love this book... but i did write it. Still lots of great information for people doing online marketing. bill eager
Great statistics, website resources and basic insights
Published by Thriftbooks.com User , 24 years ago
I often forget the importance of keeping up with my website marketing reading offline. This book gave me resources that no other book has provided me, and statistics I've needed in recent months. Stresses importance of offline and online marketing coordination.
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