Concepts and Cases in Retail and Merchandise Management
This combination textbook/casebook brings the study of retail and merchandise management to life. These ninety-five cases present a wide variety of actual situations, at all levels of management.... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:1563670860
ISBN13:9781563670862
Release Date:January 1997
Publisher:Fairchild Books & Visuals
Length:416 Pages
Weight:2.05 lbs.
Dimensions:1.1" x 7.6" x 9.4"
Customer Reviews
1 rating
Down to earth cases and solutions for retail
Published by Thriftbooks.com User , 23 years ago
This book opens with a case study of a buyer's squabble about over whose territory it is to buy a certain dress. Then we get the solution and action plan about the squabble. Who in retail has not experienced this. Yet it is refreshing to hear the solution, and to read the rest of the excellent case studies in the book. My retail business is not a department store, yet every case study in this book was relevent to my business. The authors cover display, direct import, vendor relationships, budgets, purchasing and pricing strategies, marketing, hiring practices, and everything pertinant to retail today. It is difficult to find a good book on retail strategies. There are hundreds of books on marketing, but only a few that cover the purchasing side of retailing. This is the best purchasing book I have found.
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