Concurrent Marketing: Integrating Product, Sales, and Service

Name: Practical and insightful guide to the marketing process
Item: Concurrent Marketing: Integrating Product, Sales, and Service
Rating: 5
Author: Thriftbooks.com User

By Harvard Business School Press and Frank V. Cespedes

This text demonstrates why today's competitive environment demands a new approach to marketing, in which sales take on increased strategic significance. It shows companies how to realign a range of internal structures, and presents new ideas on the nature of selling.

Format:Hardcover

Language:English

ISBN:0875844448

ISBN13:9780875844442

Release Date:October 1995

Publisher:Harvard Business Review Press

Length:307 Pages

Weight:1.45 lbs.

Dimensions:1.2" x 6.4" x 9.5"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Investing Economics Management Management & Leadership Marketing Marketing & Sales

Customer Reviews

1 rating

Write a review

Practical and insightful guide to the marketing process

Published by Thriftbooks.com User , 26 years ago

As a consultant in the area of strategic marketing, I regularly recommend this book to my clients. It is readable and unlike many business books, free of excessive jargon and simplified formulas for success (which rarely work). Dr. Cespedes presents an analytic approach to considering the entirety of the customer experience with an organization's marketing efforts.

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Copyright © 2025 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ^® and the ThriftBooks ^® logo are registered trademarks of Thrift Books Global, LLC

Concurrent Marketing: Integrating Product, Sales, and Service

Recommended

Customer Reviews

Practical and insightful guide to the marketing process

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

Follow Us