Connecting Virtual World Perception to Real World Consumption

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Product placement, the intentional, paid inclusion of product, service, brand or/and brand identifier into media content, has gained popularity since the 1980s and is considered an effective marketing... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:363937407X

ISBN13:9783639374070

Release Date:July 2011

Publisher:VDM Verlag

Length:192 Pages

Weight:0.64 lbs.

Dimensions:0.4" x 6.0" x 9.0"

Related Subjects

Business Business & Investing Economics

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Connecting Virtual World Perception to Real World Consumption

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