Consumer Behavior and Insights
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Consumer Behavior presents a new approach to teaching consumer behaviour; Phillips moves beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behaviour and incorporate new areas of research, such as Consumer Culture Theory. The latest behavioral, psychological and sociological approaches are presented alongside emerging techniques, such as neuromarketing, with their application to marketing explicitly drawn out.
Theory is set in context for students through extensive use of US and international examples and extended cases.
Theory is set in context for students through extensive use of US and international examples and extended cases.
Format:Loose Leaf
Language:English
ISBN:0190857161
ISBN13:9780190857165
Release Date:February 2021
Publisher:Oxford University Press
Length:576 Pages
Weight:2.20 lbs.
Dimensions:0.9" x 8.0" x 10.0"
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