Consumer Behavior
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Book Overview
For undergraduate and graduate courses in consumer behavior. Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0130841293
ISBN13:9780130841292
Release Date:July 1999
Publisher:Prentice Hall
Length:1 Pages
Weight:2.60 lbs.
Dimensions:1.0" x 8.2" x 10.3"
Customer Reviews
5 ratings
Great Service
Published by Thriftbooks.com User , 15 years ago
Product and service was great! Received item in great shape as written and received it right away. Will look for this seller again to buy fromn
No surprises
Published by Thriftbooks.com User , 15 years ago
My purchase of this book was simple and there were no surprises. The condition of the book and the shipment of it were as promised.
Excellent standard textbook
Published by Thriftbooks.com User , 24 years ago
I have used this textbook for 5 years for my marketing diploma students. The book has proved itself in South Africa and used by hundreds of students with success. My only wish is that the authors change the attiutude measurement section and add clearer examples.
it made me interested in consumer behavior
Published by Thriftbooks.com User , 24 years ago
In first, I don't know exactly about consumer behavior. And now that I studied it for the spring term, I'm so interested in it.
Fickleness of Consumer Behavior Defined and Described
Published by Thriftbooks.com User , 24 years ago
The textbook used in my Graduate Diploma in Marketing course, it gave me great insights in the fields of Consumer Behavior. I especially enjoyed the many interesting ads used throughout the text to illustrate certain learning points. Very readable.
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