Consumer Behavior

by William D. Wells and David Prensky

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This book illustrates the real behavior of everyday consumers and shows how marketers, consumer activists, and public officials influence that behavior. It is organized around an underlying framework that reflects the way marketers look at consumers.

Format:Hardcover

Language:English

ISBN:0471596418

ISBN13:9780471596417

Release Date:January 1996

Publisher:Wiley

Length:592 Pages

Weight:2.85 lbs.

Dimensions:0.9" x 8.1" x 10.2"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Economics Management & Leadership Marketing Marketing & Sales Research

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