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Paperback Consumer Behaviour Book
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ISBN: 0470093528

ISBN13: 9780470093528

Consumer Behaviour

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Consumer Behaviour is an exciting, new European text written in student friendly language and designed specifically around how students learn. Using their considerably experience, Martin Evans , Ahmad Jamal and Gordon Foxall present a concise exploration of the key aspects of the Consumer Behaviour in a lively but rigorous manner. They also include topical issues, such as Consumer Misbehaviour, and the growing trend within marketing to attempt to understand consumers through an ever-expanding range of personalised transactional and profile data.

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Format: Paperback

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Business Business & Investing Economics

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