Consumer Profiles: An Introduction to Psychographics
No Customer Reviews
Select Format
Select Condition 
Book Overview
Psychographics is an important and often little understood area of market research. Over the last thirty years interest in personality-based approaches to consumer behaviour - understanding how consumers of particular products can be divided into types or classes - has grown considerably. Better research designs, more appropriate measures and more realistic expectations have led to results that shed new light on consumer choice and are directly applicable in marketing management and research. Based on a comprehensive review of the available literature in psychology and marketing research, this handbook attempts to explain thoroughly the techniques used in psychographics and how they are applied in marketing.
Format:Hardcover
Language:English
ISBN:0415075343
ISBN13:9780415075343
Release Date:January 1992
Publisher:Routledge
Length:189 Pages
Weight:0.90 lbs.
Grade Range:Postsecondary and higher
Customer Reviews
0 rating
Copyright © 2025 Thriftbooks.com
Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
