Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World
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In the tradition of Malcolm Gladwell, and for the same people who read Seth Godin and bought The Black Swan and How We Decide , this book breaks down the myth of brands and puts the power back in consumers' hands. The foundation of Consumer Republic's message is this single, inarguable truth: Brands make corporations accountable. Expensive to create, essential to making money, and more public than anything else a corporation has or does, a brand is an enormously valuable and fragile asset to them. Through this book Bruce Philp will inspire you to buy less, maybe, but demand better; to make better choices; and then to speak up when you're happy and when you're not. Pin every one of these acts to a brand and corporations will be forced to cooperate in making our way of life sustainable. Ultimately, if we take control of brands, we can save the world.
Format:Paperback
Language:English
ISBN:0771070047
ISBN13:9780771070044
Release Date:February 2012
Publisher:Emblem Editions
Length:288 Pages
Weight:0.60 lbs.
Dimensions:0.6" x 5.1" x 8.0"
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