Consumer Research: Introspective Essays on the Study of Consumption

by Morris B. Holbrook

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This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.

Format:Paperback

Language:English

ISBN:0803972970

ISBN13:9780803972971

Release Date:June 1995

Publisher:Sage Publications, Inc

Length:432 Pages

Weight:1.30 lbs.

Dimensions:1.0" x 6.0" x 9.0"

Related Subjects

Business Business & Investing Economics

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Consumer Research: Introspective Essays on the Study of Consumption

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