Contemporary Advertizing Student Guide

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The Fifth Edition of Contemporary Advertising is an equally dramatic example of this new relationship. Written by a successful advertising man and a respected educator, it not only represents a context vividly familiar to the practitioner but a treasury of insights, information, pertinent examples, and memory refreshers of surprising value. Its division of subjects knitted together with cross references, its sidebars and portfolios, all reflect the diversity that is advertising without lapsing in undue complexity.

Format:Hardcover

Language:English

ISBN:0256160260

ISBN13:9780256160260

Release Date:November 1993

Publisher:Irwin Professional Publishing

Weight:5.23 lbs.

Dimensions:1.6" x 8.9" x 11.2"

Related Subjects

Education Education & Reference Education & Training Study Study & Teaching Study Aids Study Skills Studying & Workbooks

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