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Business & Investing Books > Marketing & Sales Books
Hardcover Contem Marketing Research [With Disk] Book
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ISBN: 0538885076

ISBN13: 9780538885072

Contem Marketing Research [With Disk]

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Format: Hardcover

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Book Overview

This text takes a strong managerial approach while maintaining its strong, competitive coverage of quantitative methods. The new edition features extensive updates and revisions to pedagogy, content, supplements and overall design. It also includes improved and extensive technology and Internet coverage, and integrates technology both within the content (in student exercises, activities, and special feature boxes), and outside the text with an instructor/student web site to provide teaching and learning resources with a strong technology dimension.

Related Subjects

Business Business & Finance Business & Investing Economics Management & Leadership Marketing Research

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