Contemporary Public Opinion: Issues and the News (Communication Textbook Series. Journalism)

By David Weaver Maxwell McCombs Edna Einsiedel, et al.

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This book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective -- the view that the news media define the important issues of the day and determine how these issues are presented -- the authors neither support nor refute this claim. They present instead a variety of contemporary scholarship integrated into a coherent picture of public opinion for a general audience.

Format:Paperback

Language:English

ISBN:0805811028

ISBN13:9780805811025

Release Date:January 1991

Publisher:Routledge

Length:122 Pages

Weight:0.50 lbs.

Dimensions:0.3" x 6.2" x 9.2"

Related Subjects

Social Science Social Sciences

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Contemporary Public Opinion: Issues and the News (Communication Textbook Series. Journalism)

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