Convergence: Integrating Media, Information & Communication
The key to the future of communications is convergence, the coming together of broadcasting, cable and telecommunications services to form the new media world. The first comprehensive analysis of the conditions that have prompted a convergence of the media and communication industries is contained in this book. The authors also examine the remaining obstacles to convergence and assess the consequences of convergence for society, the individual and the businesses involved. Areas discussed include: the technology, the interactive information and entertainment services, the economics and public policies, management and marketing and the impact of convergence on our culture.
Format:Paperback
Language:English
ISBN:0803959052
ISBN13:9780803959057
Release Date:April 1996
Publisher:Sage Publications, Inc
Length:448 Pages
Weight:1.58 lbs.
Dimensions:1.1" x 6.1" x 9.0"
Customer Reviews
1 rating
A good source
Published by Thriftbooks.com User , 24 years ago
I found this book a very interesting source on the subject. It gives a fundamental understanding of the technology behind interactive services as well as explaining the key concepts that are important.
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