Convergence Marketing: Running With the Centaurs
Meet the centaur: todays hybrid, converged consumerNot just bricks. Not just clicks. They want both-and more. Meet the 400,000,000+ centaurs worldwide wholl make or break your company Customerization:... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0130650757
ISBN13:9780130650757
Release Date:January 2001
Publisher:Ft Pr
Length:336 Pages
Weight:1.75 lbs.
Dimensions:9.0" x 1.3" x 6.3"
Customer Reviews
1 rating
Finally
Published by Thriftbooks.com User , 22 years ago
An "After The Dust Has Settled" realistic and compelling read on exactly how we all use the web, and several terrific examples of how real businesses - pure play web and brick & mortar - connect. The research, examples, and questions as to how to apply this methodology to every business' day-to-day operations is invaluable for anybody seeking to reach the Centaur in all of us.
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