Cool News About Retail: From Warhol to Wal-Mart

Name: Insight
Item: Cool News About Retail: From Warhol To Wal-mart
Rating: 5
Author: Thriftbooks.com User

by Tim Manners

"The people who have the best fame are those who have their name on stores. The people with very big stores named after them are the ones I'm really jealous of." --Andy Warhol

"Swim upstream. Go the other way. Ignore the conventional wisdom." --Sam Walton

What's So Cool About Retail?

Television advertising may dominate marketing's awards programs, and new media its flavor-of-the-month hyperbole. But it is retail that truly is the coolest platform for building brands today.

The reason is simple: The retail store is the only medium in which marketing and sales can happen simultaneously. Meaning: Retail is not only bursting with creative marketing potential, it is also inherently accountable for sales results.

In Cool News About Retail: From Warhol to Wal-Mart, Tim Manners of Reveries Magazine tells 92 stories about innovative retailers, and shines a light on the sales and marketing opportunities they present.

Format:Paperback

Language:English

ISBN:0595306411

ISBN13:9780595306411

Release Date:January 2004

Publisher:iUniverse

Length:104 Pages

Weight:0.36 lbs.

Dimensions:0.3" x 6.0" x 9.0"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Investing Direct Economics Finance Marketing Marketing & Sales

Customer Reviews

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Insight

Published by Thriftbooks.com User , 18 years ago

Every weekday morning, before I begin my business activities, I read the Cool News and Tim Manners insight never ceases to inspire and amaze me. It's a MUST read!

Tim Manners on What's Cool About Retail

Published by Thriftbooks.com User , 20 years ago

Tim Manners' new book, Cool News About Retail From Warhol to Wal-Mart brings what's cool about retail to life. Although fans of Tim's Cool News of the Day may have read these before, having Tim's insights on what makes retail special in such a handy, convenient, take-along form is hard to resist. Read one of the 92 stories as a light snack, or chow down on a chapter, it's up to you. With zero calories, zero carbs, and lots of flavor, Tim's tasty tidbits appeal to the retailer in all of us.

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