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Copywriting for the Electronic Media: A Practical Guide (with Infotrac) [With Infotrac]
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Book Overview
Are you hoping to break into the exciting world of copywriting? With COPYWRITING FOR THE ELECTRONIC MEDIA: A PRACTICAL GUIDE (WITH INFOTRAC) you will discover how to write effective copy for all types... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0534629148
ISBN13:9780534629144
Release Date:March 2005
Publisher:Wadsworth Publishing Company
Length:312 Pages
Weight:1.50 lbs.
Dimensions:0.5" x 8.7" x 10.9"
Related Subjects
Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Business Writing Communication & Journalism Communication & Media Studies Communications Creative Writing & Composition Education & Reference Film & Television Humor & Entertainment Journalism Journalism & Nonfiction Literature Marketing & Sales Movies Performing Arts Politics & Social Sciences Skills Social Science Social Sciences Textbooks WritingCustomer Reviews
2 ratings
well written, but out of date
Published by Thriftbooks.com User , 19 years ago
Since this book is from 1998, it's quite out of date and doesn't cover many new media or ideas from the last few years.
For what it is...
Published by Thriftbooks.com User , 21 years ago
This book contains a lot of information needed to learn about the commercial & internet world. The way the book is formatted makes it so much easier to learn. Even after I sell this book and after I leave this class, I will still remember all the information I learned because it was just that readable.
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