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Paperback Corporate Communications: Convention, Complexity, and Critique Book
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ISBN: 1412931037

ISBN13: 9781412931038

Corporate Communications: Convention, Complexity, and Critique

by , , , et al.
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Book Overview

The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies". Drawing on the metaphor of the body and on a variety of theories and disciplines, Corporate Communications: Convention, Complexity and Critique challenges the idealized notion that organizations can and should communicate as unified wholes. Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.

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Business Business & Investing Economics

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