Corporate Entrepreneurship & Innovation. by Jeffrey Covin, Donald Kuratko, Michael Morris
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Book Overview
Here's a text you'll refer to throughout your career, regardless of company or industry. CORPORATE ENTREPRENEURSHIP & INNOVATION is a one-of-a-kind text for the emerging business arena of... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:1111526915
ISBN13:9781111526917
Release Date:January 1
Publisher:Thomson South-Western
Length:250 Pages
Weight:1.70 lbs.
Customer Reviews
3 ratings
school book
Published by Thriftbooks.com User , 14 years ago
Needed the book for a class but found it informative and a good read for anyone who wants to inspire creativity and innovation.
Great text at a great price!
Published by Thriftbooks.com User , 16 years ago
I am using this text for a Corporate Entrepreneurship class in college. So far I like it, but there are a few needlessly difficult words used in the material. I guess some authors feel "a class above" readers if they can incorporate words that are never used in regular language!
Highly Recommended!
Published by Thriftbooks.com User , 20 years ago
This solidly researched, well-written book makes a sound case for an unconventional view of corporate entrepreneurship. Author Vijay Sathe contends that the archetype of the lonely, low-level corporate entrepreneur is a fantastic, fairy-tale critter. In fact, entrepreneurship and new business creation happen in big organizations only when corporate leadership fosters it through a mix of principles and policies. Sathe grounds his case in a detailed exposition of experiences at major corporations, and carefully considers the evidence before pronouncing any judgment. Unlike many authors of books on this subject, Sathe seems both intellectually honest and genuinely interested in nailing the truth, not in hawking a nostrum. If the book has any flaw, it is that the author takes more pains than necessary at points, and presents more detail than the reader needs. That is not a grievous fault, and we find it very easy to forgive.
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