Corporate Entrepreneurship and Innovation
No Customer Reviews
Select Format
Select Condition 
Book Overview
It is insufficient for businesses to grow simply by cutting costs and acquiring competitors. To achieve true success, organisations must bring innovative ideas to market, and avoid an ageing product or service portfolio.
In this textbook, author Paul Burns draws on decades of academic and entrepreneurial experience to guide students through the four pillars of his original entrepreneurial architecture framework - organizational culture, structures and controls, leadership and management and strategies and tactics - laying out the ways in which each business function is required to adapt to ensure success. The 5th edition includes:- Over 75 global case insights, including coverage of companies from DeepMind to Solarbrella, Patagonia to Samsung, demonstrating the practicalities of corporate entrepreneurship in the real world.
- New content on the fallout of COVID-19, AI, digitalisation and climate change to prepare students for the ever-changing global business world of today.
- The 'Explore Further' feature, containing links to video animations, talks by leading academics and practitioners, psychometric tests and websites providing 'step off' points to deepen learning. This is a must-read for students of corporate entrepreneurship, intrapreneurship or corporate venturing at upper undergraduate, postgraduate or MBA level. The book is also essential reading for courses on Strategic Entrepreneurship and Innovation.
Format:Hardcover
Language:English
ISBN:1350384089
ISBN13:9781350384088
Release Date:June 2025
Publisher:Bloomsbury Academic
Length:528 Pages
Weight:1.00 lbs.
Dimensions:1.0" x 7.4" x 9.7"
Customer Reviews
0 rating
Copyright © 2025 Thriftbooks.com
Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
