Arthur Frank, after visiting the Cheyenne Frontier Days Rodeo, found the culture of the American cowboy very much alive and kicking. Although their practical skills remain essential to modern ranching, it is the rodeo where the trade is praised, perpetuating the myth and mystique of the cowboy. With photographs that capture the vigorous physicality of this dangerous sport, Cowboy Up puts readers in the middle of the rodeo action. The images also delve deeper into the modern cowboy's life and presents pictures of the jittery wait before taking to the ring.
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