Crafting Selves: Power, Gender, and Discourses of Identity in a Japanese Workplace

If you see the world in black & white, then this book probably is not for you. If, however, you are interested in challenging any preconceived notions you may have about Japan, for example, this book is an important contribution. Not a waste of paper!

Kondo's work is a much needed example of "how" to do postmodern ethnography. There have been many theorizations about alternative ethnographies, but few good deliveries. Kondo's narrative ethnography about power and its cultural effectivity at the level of everyday life delivers. In fact, her informative and creative work was never far from my on writing table during my ethnographic research which resulted in the recent release of my ethnographic monograph, Native Americans in the Carolina Borderlands: A Critical Ethnography. Kondo's work is essential reading for anyone attempting to do ethnography about the complexities of cultural and personal identity formation and their hegemonic articulation in everyday practices. In short, Kondo takes the complicated and, oft-times, abstract theoretical renderings of poststructuralism/postmodernism and points to a way in which they can be enlivened through thick descriptions of everyday lives and situations. One of the finer and insightful aspects of her work is found in her tact of avoiding simplistic theoretical categorizing through the ethnographic utilization of irony and the notion of unintended consequences. A must have for those interested in feminist studies, Japanese culture and society, Cultural Studies, Postmodernism/Poststructuralism, and critical and alternative forms of ethnography.

This is a complex and intelligent cultural ethnography of the many-layered, multi-tensioned ideas of self and identity among female Japanese factory workers. It is a "thick description," heavy on pondering the minutiae, and with little in the way of broad cross-cultural comparisons; this is neither good nor bad, just Kondo's style. The detailed nuances she brings out are wonderful; it is rare to see such careful attention to detail in a study of the workplace. However, readers rooted in traditional "rational management" traditions may want to look elsewhere, as this volume takes its inspiration from anthropology and lit-crit, not business and economics.