The most important part of starting any business is a good business plan. This manual takes entrepreneurs through each phase of creating a solid business plan and then using it to steer a profitable... This description may be from another edition of this product.
This book stimulates business thinking! It compels you to delve deep to uncover aspects key to the creation and success of your business. If you have overlooked important points, this book will bring them to your attention. Also, it gives examples of each segment of your plan and tips on how to use your plan to get loans, measure success, handle daily operations and even how to sell your business. As far as the "Competition Section," the basic advice is sound, however, I can see where listing your competitors by name in your plan (especially if are a former employee) could lead to legal problems. For our plan, we only listed the competition in general, not specific names of businesses (also suggested in the "Competition Section"). Bottom line, this book provides all the guidance you need to write a professional business plan for any type business. Although dated (1992), the information given is timeless. Highly recommended!
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