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Computers & Technology Books > E-Commerce Books
Hardcover Creating and Capturing Value: Perspectives and Cases on Electronic Commerce Book
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ISBN: 0471410152

ISBN13: 9780471410157

Creating and Capturing Value: Perspectives and Cases on Electronic Commerce

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Format: Hardcover

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Book Overview

Dieses Buch zum Thema E-Commerce gliedert sich in zwei Teile. Der 1. Teil Perspectives gibt einen ?berblick ?ber wichtige Kernthemen im E-Commerce. Der 2. Teil Cases liefert Fallbeispiele, die aus der Perspektive des Silicon Valley geschildert werden - dem Herzst?ck der E-Commerce Revolution - und so einen tiefen Einblick in die Praxis bieten. Beide Teile enthalten eine F?lle wertvoller Informationen zu Technologien, Branchen, Unternehmen, Strategien und Unternehmensstrukturen sowie zu Fragen und Problemen rund um die praktische Umsetzung des E-Commerce. Die Autoren - beide Angeh?rige der Graduate School of Business der Stanford Universit?t - arbeiten eng mit E-Commerce Unternehmen zusammen und k?nnen so auf au ergew?hnliches Beispielmaterial zur praktischen Anwendung zur?ckgreifen.

Related Subjects

Business Business & Finance Business & Investing Business & Management Computer Science Computers Computers & Technology E-Commerce Industries & Professions Management

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Excellent Overview of Electronic Commerce

Published by Thriftbooks.com User , 23 years ago
A very nice introduction to the economics of electronic commerce with a good overview of its technological antecedents. Most of the book is devoted to more than twenty Stanford Business School case studies covering such companies as SAP, Siebel, eBay, Cisco, Webvan, and so on. Well-written and easy to read. Well worth the purchase!
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