Creating & Delivering Your Value Proposition: Managing Customer Experience for Profit
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Book Overview
In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
Format:Paperback
Language:English
ISBN:0749455128
ISBN13:9780749455125
Release Date:October 2009
Publisher:Kogan Page
Length:232 Pages
Weight:0.90 lbs.
Dimensions:0.6" x 6.1" x 9.1"
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