Creative Effective Advertising: Using Semiotics

by Richard D. Zakia and Mihai Nadin

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Creating Effective Advertising is a guide to using semiotics, the science of signs, to create visual advertising. It teaches effective visual communication with the persons to whom an ad is targeted.... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0913069469

ISBN13:9780913069462

Release Date:January 1994

Publisher:Consultant Press

Length:160 Pages

Weight:1.95 lbs.

Dimensions:0.7" x 8.8" x 11.4"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Investing Design Marketing & Sales Techniques

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Creative Effective Advertising: Using Semiotics

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