Creating Technology Strategies: How to Build Competitive Biomedical R&d
Dieser Band schl gt eine Br cke zwischen Forschern und der Unternehmensf hrung biomedizinischer Organisationen. Er hilft Managern und potentiellen Investoren, die Wettbewerbsposition biomedizinischer Forschung und Entwicklung zu bestimmen und zu beeinflussen und m gliche Zusammenschl sse und Akquisitionen auf ihren Nutzen hin zu berpr fen. Komplexe Zusammenh nge werden anhand von praktischen Beispielen anschaulich erkl rt. (11/97)
Format:Hardcover
Language:English
ISBN:0471153702
ISBN13:9780471153702
Release Date:September 1997
Publisher:Wiley-Liss
Length:264 Pages
Weight:1.40 lbs.
Dimensions:0.9" x 6.3" x 9.2"
Customer Reviews
1 rating
Provides a great framework for Biomedical Technology Strateg
Published by Thriftbooks.com User , 26 years ago
Dr. Sapienza has developed and adequately communicated a framework for Biomedical R & D Technology strategy development. The book is rich with definition of many concepts for understanding technology and it's place in the firm. Of particular value is the framework provided for understanding the competitive environment and it's turbulence, which makes simpler the identification of key technologies for the firm to value. In all, this book is a great introduction for individuals in the Biomedical, Pharmaceutical, and Biotechnology worlds for devising a robust means for understanding their own firms technology identity, and learning about ways to develop and implement a technology strategy.
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