Creative Newspaper Design

Creating Newspaper Design, the leading work in its field, looks at the latest techniques in electronic page make-up in this expanded new edition. The authors examine the principles and practices governing design in today's hi-tech newspaper environment, paying special attention to: the creative use of typography to achieve balance and readability; the place of graphics and pictures in good page design; the utilization of computer inputs by the designer; the influence of new developments in colour origination and processing; The special requirements of news and features presentations; the role of editorial targeting and contents planning and the use of design in market identity. Creating Newspaper Design, the leading work in its field, looks at the latest techniques in electronic page make-up in this expanded new edition. The authors examine the principles and practices governing design in today's hi-tech newspaper environment, paying special attention to: the creative use of typography to achieve balance and readability; the place of graphics and pictures in good page design; the utilization of computer inputs by the designer; the influence of new developments in colour origination and processing; The special requirements of news and features presentations; the role of editorial targeting and contents planning and the use of design in market identity. Reviews: '...go out and buy this.' Press Gazette