Creative Strategy in Advertising
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Book Overview
This text moves step-by-step through the creative process of advertising, covering most of today's important advertising media: print, radio, television and direct mail. This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:1439082707
ISBN13:9781439082706
Release Date:March 2010
Publisher:Wadsworth Publishing
Length:352 Pages
Weight:1.40 lbs.
Dimensions:0.6" x 8.0" x 9.8"
Related Subjects
Accounting Accounting & Finance Advertising Arts, Music & Photography Business Business & Finance Business & Investing Communication Communication & Journalism Communication & Media Studies Communications Economics Education & Reference Humanities Language Arts Management & Leadership Marketing & Sales Media Studies Performing Arts Politics & Social Sciences Skills Social Sciences Systems & Planning Textbooks Words, Language & GrammarCustomer Reviews
5 ratings
Accurate Description--little late.
Published by Thriftbooks.com User , 15 years ago
It took longer than my other books to arrive but when it did it was in used condition as description said. Sastified overall.
A Necessary Resource for Communication, Advertising, PR, and Layout Design Majors!!!
Published by Thriftbooks.com User , 17 years ago
I have had much success with this book. My professor is the editor of a widely read prestigious magazine, and she truly believes in this text. Our class has welcomed many guest speakers in the fields of Advertising, PR, and Design who all reviewed this text and found its contents to support what they practice in their professional work. It does have some content that is slightly outdated, but with such rapid upgrades in software, this is expected. This will be one book from college I will not likely sell back!
It's a Keeper
Published by Thriftbooks.com User , 22 years ago
I am a first year advertising student at Georgian College, Canada and we used this book for our copywriting class. Our teacher reccomended we keep it for future reference and that is what I will definetly do. This book was very easy to read and informative.
new edition out
Published by Thriftbooks.com User , 24 years ago
NOT A REVIEW. The 7th edition of this book is out (August 2000)
Creative and interesting
Published by Thriftbooks.com User , 24 years ago
I found this book to be creative interesting to the reader. Compared to ither books in the same field it's almost the best
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