Creative Strategy in Direct & Interactive Marketing

by Susan K. Jones

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This is the classic primer on how to make the creative plan fit into and support the marketing plan, and develop creative ideas that are strategically accurate and tactically effective. And, in this... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:1933199024

ISBN13:9781933199023

Release Date:October 2008

Publisher:Racom Communication

Length:409 Pages

Weight:1.85 lbs.

Dimensions:1.0" x 7.3" x 9.2"

Related Subjects

Business Business & Investing Direct Economics Education Education & Reference Management Management & Leadership Marketing

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Creative Strategy in Direct & Interactive Marketing

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