Creativity for Innovation Management: Tools and Techniques for Creative Thinking in Practice

by John Bessant and Ina Goller

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Creativity for Innovation Management is a rigorous yet applied guide, which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels.

Format:Hardcover

Language:English

ISBN:1032127686

ISBN13:9781032127682

Release Date:July 2023

Publisher:Routledge

Length:272 Pages

Weight:1.44 lbs.

Dimensions:0.7" x 6.7" x 9.6"

Related Subjects

Business Business & Investing Economics Self Help Self-Help Self-Help & Psychology

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Creativity for Innovation Management: Tools and Techniques for Creative Thinking in Practice

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