You know the names: Rothschild, Rockefeller, Ford, Toyota, Guggenheim. Yet, economists rarely analyze the impact of family enterprises. Bestselling author and scholar David S. Landes corrects this imbalance with his study of 11 enduring, influential dynasties. He defines a dynasty as a successful business held within one family's control for at least three generations. Family companies, even immense ones, often follow a predictable...
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