Critical Discourse Analysis of Chinese Advertisement: Case Studies of Household Appliance Advertisements from 1981 to 1996
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ABSTRACT INTRODUCTION Chapter 1 The Context of Chinese Advertising Development before and after 1978 1.1 Chinese Advertising before 1978 1.2 Chinese Advertising after 1978 1.2.1 Phase One - recovery (1979-1981) 1.2.2 Phase Two - early growth (1981-1991) 1.2.3 Phase Three - rapid development (1992-2002) 1.2.4 Phase Four - full development (2002- present) 1.3 Household appliance development and its advertising Chapter 2 Review of the Literature 2.1 Brief Review of Language Studies of Chinese Advertising 2.2 Approaches to the Language of Advertising in China 2.2.1 Description of the language of advertising 2.2.2 Rhetorical analysis of advertising 2.2.3 The production of the language of advertising 2.3 Notions of Ideology &nb
Format:Paperback
Language:English
ISBN:9811351848
ISBN13:9789811351846
Release Date:December 2018
Publisher:Springer
Length:260 Pages
Weight:0.92 lbs.
Dimensions:0.6" x 6.1" x 9.2"
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