Critical Thinking for Marketers, Volume I: Learn How to Think, Not What to Think

by Terry Grapentine, David Soorholtz, David Dwight

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All marketing actions, whether preceded by formal or informal decision-making processes, are based on what philosophers call ""arguments."" An argument is a set of related statements comprising... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:1631571168

ISBN13:9781631571169

Release Date:December 2016

Publisher:Business Expert Press

Length:184 Pages

Weight:0.65 lbs.

Dimensions:0.4" x 6.0" x 9.0"

Related Subjects

Business Business & Investing Economics

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Critical Thinking for Marketers, Volume I: Learn How to Think, Not What to Think

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