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Paperback Crm in a Week Book
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ISBN: 0340857668

ISBN13: 9780340857663

Crm in a Week

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CRM (customer relationship management) is about attracting and maintaining lasting customers who will return time and time again to use your service or buy your product. CRM is not just about winning sales in the short term, but increasing long-term profit overall. This book takes the reader through the logical steps necessary to integrate CRM fully into company strategy at all levels--not just in the customer service department.

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Format: Paperback

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Business Business & Investing Economics Reference

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