Crm Systems in Industrial Companies: Intra- And Inter-Organizational Effects

By Andrea Perna and Enrico Baraldi

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CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.

Format:Paperback

Language:English

ISBN:1349463175

ISBN13:9781349463176

Release Date:March 2014

Publisher:Palgrave MacMillan

Length:249 Pages

Weight:0.68 lbs.

Dimensions:0.6" x 5.5" x 8.5"

Related Subjects

Business Business & Investing Economics

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Crm Systems in Industrial Companies: Intra- And Inter-Organizational Effects

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