Crowd Surfing: Surviving and Thriving in the Age of Consumer Empowerment
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The way people buy has gone through a massive revolution in recent
years: thanks to blogs, review sites and chat rooms, we no longer have
to rely on what a company says about its products and services - we can
read what our fellow consumers think about what they've bought, and
make our own decisions bearing those views in minds. The result?
Empowered customers who know exactly what they want and who can now
explore many ways to get it.
David Brain and Martin Thomas explain what marketers, advertisers and
brand specialists need to do to communicate with today's savvier
consumers. They include case studies of successes and failures from the
business world and beyond, and interview leaders such as Michael Dell
and Sebastian Coe to help illustrate their points.
Format:Paperback
Language:English
ISBN:1408105950
ISBN13:9781408105955
Release Date:September 2008
Publisher:A&c Black Business Information and Developmen
Length:208 Pages
Weight:0.62 lbs.
Dimensions:0.6" x 6.3" x 9.0"
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